M&SB; 14 - Q2, 2016
Welcome to this new editon of M&SB Magazine.
In this issue book reviews on Strategy, Innovation, Sales and Consumer Behavior.
Contributions from William S. Wooditch, author Always Forward on 'The Sex of Sales', Billee Howard, author We-Commerce on 'The New Golden Rules' and Joseph Michelli, author Driven to Delight on 'The Art of Listening to Engage and Solve'.
And finally an article from Lorraine Santoli, author Inside the Disney marketing machine, on the importance of Preparation.
New to M&SB? Discover the magazine with these Sample Pages M&SB 13 - Q1, 2016